Travel is ______________?
That question is this year’s theme for National Travel and Tourism Week (May 2-10), a week-long celebration on the importance of the travel and tourism industries. Established in 1983, NTTW promotes the vital impact of both industries to U.S. businesses and communities and the wide-ranging ways they contribute to America as well as our individual livelihoods. Events observed during the week include local rallies, press and media opportunities, and Travel Rally Day on May 5th.
In the spirit of this year’s celebration, we’ve decided to come up with our own definitions of travel. How do we define travel and what it means to our company?