Travel is ______________?
That question is this year’s theme for National Travel and Tourism Week (May 2-10), a week-long celebration on the importance of the travel and tourism industries. Established in 1983, NTTW promotes the vital impact of both industries to U.S. businesses and communities and the wide-ranging ways they contribute to America as well as our individual livelihoods. Events observed during the week include local rallies, press and media opportunities, and Travel Rally Day on May 5th.
In the spirit of this year’s celebration, we’ve decided to come up with our own definitions of travel. How do we define travel and what it means to our company?
Travel is about driving business to retailers across the country.
Here at MOVA International, we aim to spur growth in both big and small retailers by providing them with unique creations that generate not only inspiration and excitement, but also spending from locals, visitors, and tourists. The revolutionary MOVA Globes and MOVA Cubes are designed to be immediate attention grabbers, helping to increase foot traffic, souvenir interest and ultimately revenue for our retailers. From specialty gift shops and jewelry stores to museums and art galleries, we do everything we can to ensure that our retailers, and in turn their customers, are happy and enthusiastic for our products. According to the US Travel Association, retail accounts for more than 10% of all travel spending, and we hope to continue to provide products that drive business to our MOVA Partners.
Travel is about revitalizing positive memories and evoking wonder.
How often do you look at your MOVA Globe in your home or office? Do you find yourself fascinated with it no matter how many times you look? If the answer is yes, then you are not alone. As you’ve seen on our new website, we are grounded by a simple dream – to encourage people to pause for a moment in their daily lives and appreciate the calming nature of Earth. While immersing yourself in the silent and peaceful rotation of our creations, we want to help you revitalize positive memories – whether it’s reminiscing about past vacations and adventures using our World Map designs or imagining yourself traveling to a distant planet through our MOVA Space collection. As our creations “travel” using their continuous movement, we hope you too travel back in time, around the world, or into the unknown future.
Travel is discovering new people and new places.
In order to cast a wider net of MOVA Creations over the country, we attend various tradeshows throughout the year, namely gift shows, jewelry shows, and even consumer shows. These tradeshows allow us to share the magical motion of our products with people face-to-face, letting businesses, retailers, and consumers see and feel our products firsthand. At each show, we are extremely excited to meet new people, reconnect with existing MOVA Partners, and form new relationships with buyers, retailers, and consumers from all over the world. We are always looking to showcase and spread the word about our creations by exploring new markets and new cities. On top of new discoveries, we are contributing to the travel industry through food, lodging, and transportation expenditures, and while our impact is miniscule on a grand scale, we still like to think that we are making a difference. Plus, it’s always exciting to see people intrigued that we travel all the way from our small office in San Diego. See our 2015 tradeshow schedule.
For National Travel and Tourism Week, be sure to follow the US Travel Association (@USTravel) for announcements on Twitter and hashtag #NTTW2015 on social media when sharing your celebrations, experiences, and thoughts. Also, research and find the US Travel Rally Day event nearest you!
What does travel mean to you and your community? Let us know in the comments and tell the world via social media!