Paris, the city of love, is home to famous landmarks, trend-setting fashion, and unique shopping. Plume et Bille, located in the heart of the city, is a retailer of fine pens and accessories. Known for its carefully-selected product line and distinct, service-focused atmosphere, the shop is a go-to destination for office executives or those seeking high-quality gifts. We talked with owner Brigitte Courson to learn more about how she’s developed her store to enhance the buying experience and her experience with MOVA Creations.
Tell us a little bit about your store.
I bought the shop 5 years ago and I love it and the people!
How do you draw visitors into your store and how do MOVA Globes play a role?
I always create very nice window displays at the front of my store, each with a certain theme, so people will stop and stare at them. I always include some MOVA Globes in the display; many will stop and look at them, then come inside to ask how they work. I am used to saying that the MOVA Globe is a “woah” gift and my customers say the same!
How do customers typically react upon seeing MOVA Globes and what is your favorite method of explaining the technology?
I start telling a story of how the globes are magic and there are magic waves in the shop! The story is the beginning of a new relationship and ultimately, new customers!
Which MOVA Globe design is your favorite and why?
My favorite design is the 6” Silver and Black Metallic MOVA Globe. I often suggest it as an office decoration because it looks very modern and can fit very well with modern glass desks.
How is your store laid out so customers feel like they’re in a real office setting?
My shop is quite large and I have settled desks around the shop so customers can imagine how they can decorate their own desks. I explain to them how peaceful it is to look at MOVA Globes.
Is Paris in your travel plans? If so, visit Brigitte at Plume et Bille at 38 Rue de l’Arcade, Paris, France 75008.
Read more about Plume et Bille in this review of the best pen stores in Paris: